We are looking for marketing generalists who are self-starters with a broad set of marketing skills. You will work in a start-up environment where responsibilities are taken rather than given.
The Marketing Strategist is tasked with strategic plan development including conducting market research (interviews with prospects, analysts, reviewing available research), identifying, validating market opportunities and quantifying the value of market opportunities. Making marketing recommendations and creating media plans. Developing account opportunities. client communication, account management, vendor communication, and developing account opportunities.
Ability to define and validate ‘high expectation customers’, who care the most about our products, what they need and what they are willing to pay for it.
Interviewing potential customers, partners and investors for customer validation
Develop company social media messaging plans with clear metrics and tracking means
Design and implement marketing strategies aligned with business targets
Define and design a scalable business model
Telling the story, networking and pitching investors, call centers, and industry partners
Generate innovative ideas to promote our brand and our products
BSc degree in Marketing or relevant field, MSc, MBA preferred
Know how to research segment markets – consumer and corporate (SMB, enterprise)
A strong familiarity with social media ecosystems and how to use them – social networks, news aggregators, thought leaders, virtual communities, Facebook, Twitter, Instagram, YouTube.